There is no doubt that anyone would not know where the Austria Billa Supermarket is with its distinctive dangling shopping bag in Yambol. This is used in all their stores in Bulgaria. I often wonder how it would fare in very strong winds.
Yambol is not the prettiest City in Bulgaria, but it does have a unique character which is now in the process of being captured by camera. What you see now in Yambol will be short lived in a world of change, especially with the EU strangling the heart and soul of Bulgaria's culture with directives and uniform regulations.
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