Cigarettes are going to almost double in price this spring in Bulgarian, so what are the cigarette firms going to do to compensate the drop in sales? Simple put their marketing in you face. This is already in place in many tobacconists and supermarket retail outlets in Yambol with advertising boards and even video screens with cigarette ads being played in prime places where customers wait at the check out. This picture is a typical scene of advertising Victory cigarettes. In fact the shop is actually made completely from advertising materials. There is more than one of these shops in Yambol.
