A Yambol Tobbaconist Shop

Cigarettes are going to almost double in price this spring in Bulgarian, so what are the cigarette firms going to do to compensate the drop in sales? Simple put their marketing in you face. This is already in place in many tobacconists and supermarket retail outlets in Yambol with advertising boards and even video screens with cigarette ads being played in prime places where customers wait at the check out. This picture is a typical scene of advertising Victory cigarettes. In fact the shop is actually made completely from advertising materials. There is more than one of these shops in Yambol.

Massive Cigarette Advertising In Yambol

Having experienced big screen video advertising for Marlboro cigarettes in a Kaufland Supermarket a few months ago, there is another advertising campaign on cirarettes for passing traffic in the Yambol roads. These are massive posters and must have an impact on drivers who pass them time and time again. There are new posters going up all the time and cigarettes are the main focus. this particular one is aimed at men as the brand's motto is ,"The Taste For Men". This is directed marketing as it is most men that drive in Yambol. There is of course the madatory warning given in small text at the bottom.

Public Cigarette Video Advertising in Yambol Supermarket

This was in Kaufland Supermarket; this German based company has this in a prime place facing both ways to a public that waits at the checkout. The video runs for around 40 seconds and is of course advertising American made cigarettes 'Marlboro'. Who else would try and reap profits out of a people who are influenced to the hilt from everything American? The only small grace is that Bulgarians will still buy their local brand cigarettes as this particular brand is too expensive. I was accosted by security for taking pictures in this supermarket, but only after this was taken.