Nailed to a linden tree right next to an outside eating area is a poster of the famed Zagorka lager beer. You will find many advertisments all around Yambol of this beer. It is considered the number one beer in Bulgaria and Bulgarians are very proud of that, even though people from Heineken own the company which based in Stara Zagora some 50 kilometres from Yambol. The younger generation tend to drink western branded beers such as Becks, Stella Artois and Tuborg, even though Zagorka is 50% less in price and of much better quality. I wonder why? Notice the poster is printed English with various languages, including Bulgarian, of the word 'cheers' above.
Yambol is not the prettiest City in Bulgaria, but it does have a unique character which is now in the process of being captured by camera. What you see now in Yambol will be short lived in a world of change, especially with the EU strangling the heart and soul of Bulgaria's culture with directives and uniform regulations.
Wednesday, 11 February 2009
Zagorka - Тhe Number One Beer In Bulgaria
Nailed to a linden tree right next to an outside eating area is a poster of the famed Zagorka lager beer. You will find many advertisments all around Yambol of this beer. It is considered the number one beer in Bulgaria and Bulgarians are very proud of that, even though people from Heineken own the company which based in Stara Zagora some 50 kilometres from Yambol. The younger generation tend to drink western branded beers such as Becks, Stella Artois and Tuborg, even though Zagorka is 50% less in price and of much better quality. I wonder why? Notice the poster is printed English with various languages, including Bulgarian, of the word 'cheers' above.
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Hmmm, I wonder if this is available in the US?
ReplyDeleteTanya, they do export, but not too sure whether the USA is one of the fortunate countries.
ReplyDeleteYou know I prefer Carlsberg.
ReplyDeleteaaaaaah.....brings back memories.... i personally prefer Ariana :D:D thanks for taking those pictures- theyre great :D makes me feel im not too far away after all
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