Wednesday, 11 February 2009

Zagorka - Тhe Number One Beer In Bulgaria

Nailed to a linden tree right next to an outside eating area is a poster of the famed Zagorka lager beer. You will find many advertisments all around Yambol of this beer. It is considered the number one beer in Bulgaria and Bulgarians are very proud of that, even though people from Heineken own the company which based in Stara Zagora some 50 kilometres from Yambol. The younger generation tend to drink western branded beers such as Becks, Stella Artois and Tuborg, even though Zagorka is 50% less in price and of much better quality. I wonder why? Notice the poster is printed English with various languages, including Bulgarian, of the word 'cheers' above.
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